Dad's Towing Service

Dad's Towing Service


Attaining the status of one of Nashville's premier towing companies is no minor achievement, yet for Dad's Towing Service, it's the benchmark of excellence. Renowned as the trusted ally of local authorities, they are the first-choice recovery service for interstate rollovers and major accidents. Boasting a fleet of over 30 trucks of varying sizes operational every day, extending aid to the local community remains a paramount commitment!


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The Challenge


With this client we had the challenge of conceiving a compelling social media campaign designed to showcase the company in action, aiming to counteract negative reviews stemming from uninformed customers. Additionally, we undertook the challenge of running a strategically targeted Google Ad campaign, ensuring the company emerged as the top result for specific search terms, thus reinforcing its online presence and reputation.


What We Did


We dedicated valuable time on the jobsites, meticulously capturing dynamic content that spotlighted our employees in action. Simultaneously, we initiated a review campaign to fortify our online presence. Google Ads demanded meticulous research to identify the most impactful keywords. With this knowledge, we created a focused search campaign, strategically positioning ourselves at the top of search results.


What We Achieved


So now it is time to toot your own horn. And while you don’t want to exaggerate the results, you do want to make sure that all your achievements are evident. 


In a matter of days, positive reviews began to pour in, enabling us to elevate our overall review score significantly. The influx of new positive feedback effectively relegated any negative reviews to a lower visibility, enhancing our online presence. The launch of our Google campaign proved highly successful, securing the top-ranking spot for a majority of searches. This strategic positioning not only bolstered our visibility but also had a profound impact on customer engagement, leading to a substantial increase in incoming calls as our online presence flourished.

27K

LIKES, TWEETS, & SHARES

1,877

IMPRESSIONS

1,549

NEW  CUSTOMERS

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